celebrate our history
World-Famous Beach
Daytona Beach earned its title through speed, sunshine and a shoreline unlike any other. In the early 1900s, the beach’s hard-packed sand made it the ideal surface for land speed trials, drawing international competitors and launching a racing legacy that led to NASCAR’s founding in 1948 and the opening of the Daytona International Speedway in 1959.
But racing is only part of the story.
For generations, Daytona Beach has been known for its wide, drive-on shoreline, drawing families from across the country for affordable, accessible oceanfront recreation. The historic boardwalk and pier became gathering places for visitors seeking music, dancing and seaside entertainment, helping establish the city as one of Florida’s earliest tourism destinations.
The city also gained national attention as a spring break hotspot beginning in the 1960s, cementing its reputation as a youthful, energetic coastal destination. Over time, Daytona Beach evolved to balance that image with arts, culture and outdoor recreation.
Its oceanfront Bandshell, riverfront parks and expanding trail systems reflect a community committed to public spaces. Institutions such as Bethune-Cookman University and Embry-Riddle Aeronautical University contribute to its national and international profile in education, leadership and aerospace innovation.
From motorsports and higher education to beach culture and coastal resilience, Daytona Beach’s fame is rooted in its ability to evolve while honoring its past. The result is more than a destination; it is a city whose shoreline continues to shape its story and attract visitors from around the world.